Polaroid Dealer Announcement

Polaroid Dealer Announcement

Rejissyor: Bay State Film Productions, Inc.. The film presents a detailed report on the Polaroid Corporation's growth and product offerings in 1964 and its anticipated success in 1965. It highlights the popularity of Polaroid cameras, the impressive sales figures compared to other photographic equipment, and the importance of dealer support and effective advertising. Various dealers share their successful promotional strategies and sales experiences, demonstrating how promotions and product demonstrations can significantly boost sales. The report concludes with a preview of new models and the potential for continued growth in the instant photography market. Keywords Polaroid, growth, instant photography, dealers, promotions, advertising, sales, cameras, 1964, 1965, product line CU hand taking newsreel camera out of shipping box CUs 2 cameras being adjusted, set up [more shots not listed] Road signs at city limits of Boston, San Francisco, and other cities [more shots not listed] Aerial of Polaroid building along Route 128 in Massachusetts CU Lowell Thomas talking VS customers in stores peeling off instant Polaroid picture, smiling. VS faces in store smiling (good) Animated graph of Polaroid corporate sales 1948-1964 Graph of 1963 dollar volumes of 35mm camera, 8mm camera and Polaroid cameras Graph of 1963 dollar volumes of still camera imports CU boxes of Polaroid film on table Various CUs of older and newer boxes of Polaroid film Scrapbook flipping open to show famous national Polaroid print advertisements Polaroid TV commercial -- woman folksinger singing, playing guitar – parents shooting kids and CUs of snapshots they are making Another Polaroid TV spot, at the zoo – father is shooting daughter and zoo animals Upscale Father-daughter stuff Father-daughter in horsedrawn carriage (Central Park in NY?) CUs of snapshots he’s taken CU Polaroid newspaper ads spread out in front of camera CU pan over new Polaroid cameras on table Pie chart of U.S. still camera market (about 6 million units in 1965) showing Polaro

https://archive.org/details/0318_Polaroid_Dealer_Announcement_1964_19_00_57_00 · Public domain (Internet Archive)