Refreshment on the Job

Refreshment on the Job

Rejissyor: Handy (Jam) Organization. Coca-Cola made this film to promote Coke use on the job. Three main ideas are expressed: (1) Workers must be spoken to in very simple language; (2) Replace bottles in the rack when you're finished with them; and (3) Mild stimulants go well with production. Contains many images of people, especially male and female workers on the job, drinking Coca-Cola; people eating lunch in a variety of industrial surroundings.03:54:35:23 Young woman in 1950s style one-piece bathing suit fluffs pad of beach chair then lays back, disembodied hand gives woman glass bottle of Coca-Cola, woman takes sip from bottle then lays back in chair basking in sun. 03:54:55:03 MS middle-aged man playing horse shoes bends down to pick up horse shore, bottle of Coca-Cola in other hand. 03:55:06:23 Man sitting on steps of house oiling his gardening toils, younger man approaches with two bottles of Coca-Cola, hands man one, sits beside home, they open their drinks, cheers and take drinks. 03:55:31:20 Two 1950s couples eating at picnic table outside, each with a bottle of Coca-Cola. 03:55:49:03 Man walks out of store, probably gas station and rests his bottle of coke on a large antique red Coca-Cola cooler and opens up his map. 03:56:01:01 One woman seated between two men in bleachers watching game, the three cheer then grabs bottles of Coca-Cola.03:56:10:29 MS man gets bottle of coke from antique red Coca-Cola machine, then opens bottle with bottle opener built into the machine, man takes large gulp from bottle; another man approaches machine and gets bottle of Coca-Cola, two men drink together in front of machine; man puts on glasses and returns to factory machine; 3 African-American workers in red hardhats walk past Coca-Cola machines; VS men and women at workplace, mills, plants, offices, walking past antique Coca-Cola machines; man with welding protective mask lifted up standing beside painted sign for Weld Shop No. 7 takes swig of Coca-Cola; woman at typewriter takes drink from coke bottle; man

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