Opportunities Unlimited

Opportunities Unlimited

Rejissyor: Transfilm. 1950s part-animated film about the middle-income consumer in the 1950s. Nice animation illustrating patterns and habits of post-war consumption. 10:19:24:02 Cartoon of 1950s man in suit pushes wheelbarrow up to a market, food appears in wheelbarrow, then clothing store, clothes appear in the wheelbarrow John Jones builders, a house appears in the wheelbarrow, furniture and appliances store, autos. Nice little animation about post-war American consumption. 10:23:31:14 CU cartoon sign for the U.S. Bureau of Economic Stability, pan down to two doors open to cartoon factory machine, pan up factory machine to various signs: credit control, Inflation choke (her machine gauges look like eyes and mouth and exhaust looks like it is shooting out of machines ears), Deflation Valve. 10:25:54:16 MS door opens to show cartoon man wearing suit and hat holding a sack of money smiling, zoom in on smiling man’s face. 10:26:10:05 Jam-packed city square with text “Expanding Population” superimposed over shot, probably New York City; VS 1950s people walking up sidewalk, Stern’s Department store in background; heavy sidewalk traffic near East 54th St.; heavy human traffic on streets in New York City 1950s, Nedick’s restaurant in background. 10:26:47:13 Pan over 1950s canned food products without brand names: Luncheon Meat, Boned Chicken, Chopped Meats, Orange Juice, Pressure Container, Cake Mix, Soluble Coffee; VS inside supermarket 1950s. 10:27:11:06 Aerial of huge highway stacked interchange; VS construction workers laying concrete for new highway; 1950s cars on highway passing underneath overpass; VS from car on highway in 1950s. 10:28:08:21 1950s housewife wearing apron in kitchen plugs in toaster oven, text “Opportunity- Re-Wiring The Home” superimposed briefly over shot, woman presses button down on another electrical appliance and the power goes out leaving the room dark; silhouette of man in dark house lights lighter, MS angry face of husband yelling it wife illuminated by light

https://archive.org/details/0661_Opportunities_Unlimited · Public domain (Internet Archive)