[Untitled: American Fashion and American Department Stores]

[Untitled: American Fashion and American Department Stores]

A pro-mass production view of American fashion. Great film about Montgomery Wards; marketing class comprised on international students notable one from Russia and one South Asian who wears a turban learn about business through the example of Wards; Russian students talks about the bad Soviet system; Indian students says they still barter in Asia. 21:27:06:01 Great shot pan over table with red and white checkered picnic table cloth, table is covered with various Italian dishes and cups of wine, various disembodied hands reach to plates of food to serve themselves more, salad, olives, grapes, chicken bread, bowl of shredded parmesan cheese, pan ends at large Italian woman eating at head of table. VS Italian man gives cheers “Salute!”; American woman says “Seven courses! But it was good” wiping her face with a napkin; man speaking with Italian accent smoking a cigar tells American woman if she eats more meals like this she will become as plump as the chicken. 21:29:52:21 VS 1950s department store fashion show, audience of women watches as models model new clothes and accessories while another woman narrates what the model is wearing; sign in background on wall behind dress rack reads “Misses Dresses”. 21:30:48:07 VS teacher leads class on marketing, class consists on one young woman and four men, one man is wearing a turban; teacher leads class at a conference table, map of United States behind him with distribution center buildings dispersed over map; one student is Russian and works for the GUM; modern department. 21:31:46:13 Great pan over the GUM department store in Moscow , facing Red Square, several Russian soldiers walk across frame of shot; VS in BW of fashion show in the Gum, VS audience watching models walk down runway. 21:32:24:29 Marketing class seated at conference table, Russian student speaking with poor Russian accent stands up and walks over to the window and delivers a monologue with great sound bites: “Yes we’ve had to learn to go without our everyda

https://archive.org/details/0648_Untitled_American_Fashion_and_American_Department_Stores_21_25_23_00 · Public domain (Internet Archive)